Tiger Beer 'The Uncaged'

Asian lager, Tiger Beer, has always championed emerging Asian talent. This campaign took this idea global and focused on a specific type of young creative: those whose bold approach to their craft also serves a cause.

Building on the brand’s rallying call to ‘Uncage’, the campaign played on the idea than anybody can be a somebody. That we all have a tiger inside. Hence our idea to sponsor ‘Nobodies’.

'The Uncaged' are an eclectic group of young people from fields as diverse as dance, technology, fashion, art and food, who are shaping the future. Each member was given a platform to launch themselves and their passions. Their unique stories told via PR and other channels.