Axe ‘Fine Fragrances for Every Day’
Every day is up for grabs. Don't save your best for the weekend. From an insight that most Latin men only use deodorant on the weekends. I know right!
'Monday'
'Wednesday'
Axe ‘Mantorials’
A series of online hair tutorials that guys wouldn't be embarrassed to watch.
'Clean Cut'
'Natural'
Axe ‘Soulmates’
A global film that nudged the brand, and a guy on a quest to find his true love, into a new era.
'Soulmates'
Axe ‘Hair’
An interactive film that urged guys to ‘use it before they losed it’. This was the first Axe/Lynx campaign to feature a gay kiss. At any point of the film users could also click to learn how the our star achieved that look.
‘Hair’ Interactive Film
Axe ‘Anarchy Island’
An activation idea. 30 guys. 50 girls. On an island. Ninjas and cocktails supplied. What could go wrong?
‘Supplies’ Activation Launch Film
★ Awards
Clio Awards, 2015
Silver for 'Soulmates'
D&AD, 2015
In Book Nomination for 'Soulmates'
One Show, 2015
Merit for 'Soulmates'
BTAAs, 2015
Silver and Finalist for 'Soulmates'
Campaign Big Awards, 2014
Finalist for 'Soulmates'
Highly Commended in Digital for 'Mantorials'
D&AD, 2014
Book Feature in Digital for 'Mantorials'
Award Australia, 2013
Silver for Best Use of Music for 'Supplies'
BTAAs, 2013
Silver for 'Anarchy Island' Integrated Campaign