Tiger Beer | WWF | Kenzo 'Rare Stripes'
Previous campaigns to save the wild tiger proved that young people have lost their connection to nature. They simply don’t care any more.
To promote WWF and Tiger Beer’s six-year tiger conservation project, we infiltrated a world young people are obsessed with and got them to think about the animal behind the icon.
Tiger Beer and WWF created a capsule collection with Kenzo, replacing their iconic tiger design with real wild tigers. When the garments and unique tiger stripes are scanned, the emotional individual tiger stories are told.
★ View Awards
‘Rare Stripes’ launch film
‘Nameless’
‘Uporny’
‘Vladik’
‘The Last Tiger of Cambodia’
Each tiger’s unique stripes were stitched into the garments
‘Filippa’
‘Rare Stripes’ Case Study
★ Awards
Webby Awards, 2019
Webby Winner for Corporate Social Responsibility
Contagious Magazine’s ‘Campaign of the Week’, August 2018
Creativity Online’s ‘Pick of The Day’, August 2018
Creativity Online’s ‘Top 5 of the Month’, August 2018
Best Ads ‘Best Interactive’ Campaign, July 2018
*Campaign ran during the Publicis awards ban. I’m not bitter. Only endured the worst food poisoning ever whilst lost in the Cambodian jungle for this.