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No Ugly Hydrate 'Frontgredients'

No Ugly Hydrate ‘Frontgredients’

 

The hydration drinks category spends millions on athlete endorsements and team sponsorships. No Ugly couldn’t compete on branding, but where we could compete was their ingredients. So, we turned the No Ugly Hydrate ingredients into our branding, creating double-sided labels. Encouraging Aussies to drink the ingredients - not the brand.

We then asked Aussies to show us the ingredients our competitors are hiding behind their branding, helping us to create a level playing field on supermarket shelves.

★ View Awards

 

‘Frontgredients’ bottle label

‘Frontgredients’ Case Study

The ‘Frontgredient’ bottles were sold in stores

OOH called out the no.1 sports drink brand

OOH

A social competition invited people to turn our competitors’ bottles on supermarket shelves to win crates of No Ugly Hydrate

 
 

 

★ Awards

AWARD Awards, 2023
Shortlist in Advertising, Health & Wellness
Shortlist in PR & Promo, Product Launch

Clio Health Awards, 2023
Bronze in Direct, Mixed Campaign

Spikes Asia, 2023
Shortlist in Brand Experience & Activation

Campaign Brief’s The Work, 2022
One Acceptance for Intellectual Property + Products