NRMA Insurance ‘First Saturday’
In response to last summer’s devastating bushfires, and in the spirit of help, we launched a brand platform for NRMA Insurance called ‘First Saturday’. Created in partnership with NSW Rural Fire Service, NSW State Emergency Service and Australian Red Cross, First Saturday called on Aussies to dedicate the first Saturday of every month to helping first responders by doing one small task to make their homes safer.
The film, shot by movie director Justin Kurzel, featured real RFS NSW firies who actually fought during the 2019 bushfires.
‘First Saturday’ Launch Film
‘First Saturday’ Case Study
OOH
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Cover Wrap
September Task Film
★ Awards
Shots Awards Asia Pac, 2021
Shortlist in Cinematography
Bronze in Sound Design
D&AD Awards, 2021
Wood Pencil in Media, Interaction
Shortlist in Integrated
AWARD Australia, 2021
2 Golds in Direct Response
Gold in Integrated Campaigns
Gold in Craft, Photography
Gold for Planning Bravery
Silver in Craft, Cinematography
Silver in Craft, Production Design
Silver in Craft, Sound Design & Music
Bronze in Creativity for Good
Bronze in Press & Outdoor Advertising
Finalist in Craft, Direction
Finalist in Film, Cinema 60”
Spikes Asia, 2021
2 Silvers in Film Craft
Bronze in Integrated
Bronze and Shortlist in Brand Experience & Activation
2 Shortlists in Direct
Shortlist in Media