Hyundai ‘Electric Air’
Rather than just sponsor a surf competition, Hyundai created their own. Hyundai ‘Electric Air’ was as progressive as the Kona Electric itself, capturing the imagination of surfing’s best aerialists.
A set of keys hung five metres below an electric blimp. The first surfer to perform an aerial out of the wave, grab the keys and land back on the wave won a Kona Electric. For realz.
Close but no cigar
‘Electric Air’ Case Study
‘Electric Air’ Award Board
‘Electric Air’ Launch Film
★ Awards
Campaign Brief ‘The Work’
One Acceptance in Ambient & Guerrilla
D&AD Awards, 2022
Shortlist in Press and Outdoor
Clio Awards, 2022
Shortlist in OOH Ambient
AWARD Australia, 2022
Finalist in Experiential, Events & Experiences
Spikes Asia, 2022
Bronze in Outdoor
Bronze in Entertainment, Brand Sponsorship
Shortlist in Entertainment, Sports, Live Experience
One Show APAC, 2021
Merit in Brand Installations
Shortlist in Live Events & Experiential