White Ribbon
‘There’s No Good Reason’
Men’s violence against women is at epidemic proportions in Australia, with one woman killed every nine days by a current or former partner. This year alone 43 women have died because of men’s violence.
The White Ribbon Day 2023 campaign, ‘There’s No Good Reason’, is based on Australia wide research that highlights the many reasons men give for not engaging in the issue.
The centrepiece is a special edition newspaper called The Daily Issue, which demonstrates the scale of the problem. The 500 genuine articles reprinted within represent just 1% of the roughly 48,000 stories published about violence against women in 2023 alone. Juxtaposed with these harrowing stories are the excuses from men that our study unearthed.
The 500 genuine articles reprinted within represented just 1% of the roughly 48,000 stories published about violence against women in 2023 alone.
‘There’s No Good Reason’ Case Study
‘The Daily Issue’ newspaper
2000 copies of the newspaper were distributed nationally to politicians, journalists, influencers, publications and men’s groups.
‘There’s No Good Reason’ Award Board
To make the issue resonate further, a digital and social experience demonstrated how violence could be affecting the women in people’s lives.
★ Awards
D&AD Awards, 2024
Yellow Pencil in Design (Special Edition Newspapers)
B&T Awards, 2024
Finalist for Bravery
Effies, 2024
Shortlist for Bravery
Caples Awards, 2024
Bronze in PR
Bronze in Print
Shortlist in Direct Mail
Mumbrella Awards, 2024
Shortlist in Bravery
Shortlist in Small Budget Campaign
One Show Awards, 2024
Shortlist in PR for Good
B&T Magazine, December 2023
Campaign of the Month