Hyundai ‘The Big Trip’
In 1947, Chung Ju-Yung founded Hyundai Motor Company from humble beginnings. He believed nothing was impossible with his philosophy summed up in one question: "Have you tried it?"
To live up to the founder’s spirit here in Australia, we embarked on an epic road trip across Australia. 3930 kilometres across some of the harshest terrain on the planet in electric vehicles and hybrids, with teams of Aussie celebs behind the wheels.
Along the way we shot everything we needed for the campaign – while making a prime-time Channel 7 TV show.
Hosted by comedian Dave Thornton, The Big Trip is a brand new format that introduces community, human and car challenges, with the eventual winners giving away the cars to their followers and fans.
‘The Big Trip’ Channel 7 Promo
‘The Big Trip’ Campaign film
Celebrities pushed themselves out of their comfort zones on our version of the great Aussie road trip
Along the epic journey we shot all the assets we needed for socials, stills, TVCs, online, and of course, the prime time Channel 7 show
We even stopped to jam with electronic musicians, Hearts vs Science, all powered by the V2L of the Hyundai Kona
‘The Big Trip’ Promo poster
★ Awards