Axe Apollo Space Academy
A global competition to send regular guys to space. As in, actual space. A campaign that started at product generation and ended with a TV documentary.
‘Fireman’
‘Lifeguard’
‘AASA’ Case Study
'Moon Buggy'
'Football'
★ Awards
Campaign Big Awards, 2014
Silver in Direct for Axe Apollo Space Camp event
Clio Awards, 2014
Gold in Integrated Campaigns
Gold in Branded Content for ‘Generation Astronaut’
Bronze in Engagement
2 Shortlists for the campaign
Cannes Lions, 2014
Bronze Branded Content Lion for ‘Generation Astronaut’
Titanium Finalist
D&AD, 2014
Nomination for campaign
Book Features for ‘Fireman’ and the campaign
One Show, 2014
3 Merits for campaign
BTAAs, 2014
Silver for 'Fireman'
Bronze for 'Lifeguard'
Shortlists for Integrated Campaign, 'Lifeguard' and 'Fireman' films
Creative Circle Awards, 2014
Gold for Best Integrated Campaign
Silver for 'Click Farm'
Silver in Film for 'Lifeguard’ and ‘Fireman'
Campaign Big Awards, 2013
Gold in Film
Silver for campaign
Finalist for the print campaign
Finalist for ‘Click Farm’
Cannes Lions, 2013
Gold, Silver, Bronze Lions in Promo & Activation
2 Bronzes in Film
Bronze for ‘Click Farm’
Titanium Finalist