Australian Marine Conservation Society
‘Voices Of The Sea’
We partnered with king of Australian country music, John Williamson, to compose a national anthem of the ocean, to help recruit the next generation of ocean protectors.
From lyrics to lessons, our animated film and campaign unpacked all the themes of the song. Then we worked with the Department of Education to involve schools around Australia, so the kids became our voices of ocean conservation at their end-of-year school concerts.
From a hum to a rally-cry, we’re now ingraining ocean conservation into the fabric of Australian culture for generations to come.
AMCS ‘Voices Of The Sea’ Case Study
‘Voice Of The Sea’ Animated Lyric Film
‘Voices Of The Sea’ Award Board
School children across Australia learnt the song to sing to adoring parents at their end of year concerts
Schools could download educational materials, plus book a visit from an AMCS marine biologist
★ Awards
Clio Music Awards, 2024
Bronze in Social Good for AMCS Voice of the Sea
Shortlist in Partnerships & Collaborations for AMCS Voice of the Sea
ARIA AWARDS, 2023
Winner for Best Music in Advertising (over 2 mins)
Ad News Awards, 2023
Winner for Small Budget Media Campaign
B&T Awards, 2023
Shortlist for Best Content Marketing Strategy
Shots Asia Pac, 2023
Bronze in Charity
Shortlist in 2D Animation
Effies, 2023 (TBD)
Shortlist for Charity Campaign
Spikes Asia, 2023
Bronze for Music, Music Content
Best Ads, 2022
Pick for AMCS ‘Voices of the Sea’