Virgin Mobile ‘Data Auction’
The agency’s first campaign for Virgin Mobile and its Data Rollover product. From brief to live auction in less than two weeks. Customers from rival telcos bid on prizes with their unused ‘stolen’ data.
'Data Auction' Case Study
★ Awards
Spikes Asia, 2016
Finalist in Direct
Finalist in Digital
ADMA AC&E, 2016
Finalist in Digital & Social
Finalist in Mobile
Cannes Lions, 2016
Finalist in Cyber