Hyundai Tucson ‘Tomorrow Wants Its Car Back’
The all-new Tucson is Hyundai's most advanced car ever, so how do you showcase all this innovative tech? You have robots from the future travel through time to steal it back.
The campaign launched in phases to react to COVID-induced supply uncertainty. In the teaser phase we set up the futuristic capabilities of the car. At pre-launch the bots stalked, before bursting into life across multiple channels at the launch phase in an effort to retrieve ‘their’ stolen technology.
‘Tomorrow Wants its Car Back’ Launch Film
The ‘Prequel’ film went first, with the bots hidden throughout.
‘Tomorrow Wants Its Car Back’ Case Study
Launch OOH
Campaign Board
★ Awards
Campaign Brief’s The Work, 2022
Acceptance in Integrated
Cannes Lions, 2022
Shortlist in Film Craft
Ad Fest, 2022
Silver in Sound Design
IOCP Awards, 2022
4 X Finalists
AWARD Award, 2022
Silver in Film Craft, VFX
Bronze in Film
Bronze in Film Craft, Sound Design
Bronze in Film Craft, Production Design
One Show, 2022
Finalist in Film, Long Form
Finalist in Film, Direction
Best Ads, March 2022
Film Nomination
Spikes Asia, 2022
Gold in Film Craft, Visual Effects
Bronze in Film Craft, Sound Design
Shortlist in Film Craft, Production Design
Shortlist in Film Craft, Cinematography
LIA Awards, 2021
Bronze for Best Visual Effects
Ciclope Asia Awards, 2021
Winner in Best VFX
Shortlist in Editing