Tinder 'Represent Love'

Check out the emoji couple on your phone. There's only one option right now - yellow. Tinder, the world's most famous dating app, wanted to change this and prove they represent all love.

By employing an army of designers in four countries, we created bespoke emoji of couples who showed their support. Down to the ripped jeans, tattoos, and tiny scars.

After successfully petitioning Unicode, interracial emoji are now set to launch in 2019.

★ View Awards

★ Awards

Webby Awards, 2019
Webby Winner for Best Social Community Building and Engagement

AWARD Awards, 2019
Silver for Best Sponsorship, Influencer or Advocacy Campaign in Direct
Silver in Digital Direct Response
Bronze in Best Integrated Campaign Led by PR
Bronze in Best Corporate Social Responsibility Campaign led by PR
Bronze in Best use of Social Media in a Promotional Campaign
Bronze in Best Use of Mobile and Other Digital Media in a Promotional Campaign
Finalist in PR for Tinder ‘Represent Love’

PR Week Awards, 2019
Shortlist in Best in Tech for Tinder ‘Represent Love’
Shortlist in Best in Social for Tinder ‘Represent Love’
Shortlist in Best in Creative Excellence for Tinder ‘Represent Love’

MMA Smarties, 2018
Silver in Social Impact

Creativity Top 5 Of The Month, March 2018

Creativity Pick of The Day, March 2018

Spikes Asia, 2018
Finalist in Digital
Finalist in PR
Finalist in Direct

Cannes, 2018
Finalist in Design
Finalist in Mobile
2 Finalists in PR