Samsung ‘Microcodes’
At CHEP we pitched for and won the entire Samsung account in Australia. First up was the launch of the Samsung Galaxy S20. With 100x Space Zoom, it had the best camera in smartphone history. To launch it, we did something massive by doing something tiny. The campaign was completed in a matter of weeks from its inception and we only had global assets to play with.
‘Microcodes’ Case study
Hero Asset
Microcodes were hidden in TVCs, print…
…OOH and digital media
★ Awards
Effie Awards, 2021,
Silver Effie in Electronics & Consumer Durables
D&AD Awards, 2021
Wood Pencil in Media, Direct
Shortlist in Direct, Integrated
AWARD Australia, 2021
2 Bronzes, 1 Finalist in Direct Response
2 Bronzes in Media
Bronze in Experiential, Guerrilla Marketing Stunts
Bronze in Integrated Campaigns
Bronze in PR & Promotion, Product Launch
Finalist in Digital
2 Finalists in PR & Promotion
Finalist in Press & Outdoor
Clio Awards, 2021
Silver in Digital/Mobile
Silver and Bronze in Direct
Bronze in Experience/Activation
Spikes Asia, 2021
Gold in Media
2 Silver, 1 Bronze in Brand Experience & Activation
3 Shortlist in Direct
Shortlist in Integrated
Effie Awards, 2020
Effie for Media Led Idea
Effie for Short Term Effects
Effie for Small Budget campaign
Effie for Most Original Thinking
John Caples Awards, 2020
Silver in Mobile
Bronze in Ambient/Guerrilla/OOH
Bronze in Digital B to C
Bronze in Integrated
Bronze in PR
Bronze in Media