Four Seasons Condoms 'Generation Intervention'
Due to a mountain of modern day pressures and societal issues, young people are having up to 50% less sex than the older generation. Not great news for a condom company. So to get young adults back in the sack and to help combat this global sex recession, Four Seasons Condoms encouraged parents to have ‘The Talk 2.0’, using our Generation Interventions packs. Instead of using influencers to kick off the campaign, we sneakily got their parents to burst in on them mid-stream.
‘Generation Intervention’ Case Study
‘Generation Intervention’ Award Board
The Generation Intervention Pack
Street Posters
Booklet
Ice Breaker Cards
★ Awards
AWARD Australia, 2021
2 Bronzes in Social Media
Finalist in Health & Wellness
Finalist in PR & Promotion
Spikes Asia, 2021
Silver in PR Healthcare
Bronze in PR Integrated Campaign
One Show, 2020
Merit in Influencer Marketing
Shortlist in PR
Shortlist in Social Media
New York Ad Festivals, 2020
Finalist in Direct
Finalist in PR
Shortlist in Social Media and Influencer Platforms
John Caples Awards, 2020
Shortlist in Direct Mail
Bronze in PR
Bronze in Integrated
Ad Age Campaign of the Week, February 2020
Contagious Magazine Campaign of the Week, February 2020