NRMA Insurance ‘Help! The Game’
Insurance is dull as. So we designed a board game for NRMA Insurance based around real life and risks unique to Australia. Players could purchase houses, boats, cars, pets and renovations. At every throw of the dice they could risk it all by adding to their wealth or protecting what they have with a giant dome. The player least impacted by floods, fires, theft, snakes, storms, tornados, and sometimes, bin chickens, wins. The best bit? It didn’t mention the word ‘insurance’ once.
Help! The Game was the top selling board game at Christmas 2020. All proceeds went to the Australian Red Cross.
‘‘Help! The Game’ Case Study
‘Help! The Game’ Bushfire TVC
‘Help! The Game’ assets
‘Help! The Game’ included life cards and disaster cards all based around real claims data
The domes protected assets collected by players, and represented NRMA Insurance
‘Help! The Game’ Storm TVC
★ Awards
D&AD Awards, 2021
Wood Pencil in Media, Direct
AWARD Australia, 2021
1 Bronze, 1 Finalist in PR & Promotion
Bronze in Film & Entertainment, Games
Bronze in Creativity for Good, Product Design
Finalist in Direct Response
Finalist in Design
Finalist in Innovation
Finalist in Media
Spikes Asia, 2021
Gold in Design
Silver and Shortlist in Media
Shortlist in Creative Strategy