Tiger Beer ‘Air-Ink’
In January 2017 I joined start-up Marcel Sydney - a combination of Droga 5 Sydney and Publicis Mojo - as Deputy ECD. We are the only agency in Australia to run a global account in Tiger Beer.
Tiger Beer was born in Asia. It's a brand from the streets, for the streets. In 2016/17 the agency collaborated with inventor Anirudh Sharma to create 'Air-Ink', in a bid to improve air quality on the streets where its sold. Harmful emissions are captured from vehicles and the pollution turned into ink that artists can use.
'Air-Ink' Case Study
'Air-Ink' Board
Street Poster
★ Awards
Edison Award (scientific achievement award), 2018
Bronze in Resource Re-Use
D&AD Awards, 2018
Wood Pencil in Innovative Media
London Design Museum Award, 2018
Award in Product Category
D&AD Impact, 2018
Graphite Pencil for Innovation
Spikes Asia, 2018
Innovation Award
2 Bronzes in Outdoor
Cannes, 2017
Gold in Outdoor
Silver in Product Design
Finalist in Innovation
Finalist in Product Design
Finalist in Direct
Finalist in Promo & Activation