Vodafone '3rd Driver'
We took some average Joe and made him the third member of the McLaren F1 racing team, alongside Lewis Hamilton and Jenson Button.
'3rd Driver' Case Study
Vodafone ‘Ashes’
An Ashes sponsorship campaign that brought Australians closer to the cricket team. Australia ended up losing. Badly.
Vodafone Ashes ‘The Match’
Vodafone Ashes ‘Pads’
Vodafone Ashes ‘Grandma’
★ Awards
Cannes Lions, June 2011
PR Lions Finalist for '3rd Driver'