Women in Engineering ‘Made By Me’
A collaboration between the universities of Australia and DJ duo Nervo to get more women into engineering. Rather than produce a boring old prospectus we hid engineering courses in the music video for Nervo's new single 'People Grinnin''. Viewers could then hear from the engineers behind the everyday objects depicted.
'Made By Me' Case Study
Nervo 'People Grinnin'' Music Video
★ Awards
B&TT Awards 2018
Content Marketing Strategy of the Year
Best PR Campaign
Spikes Asia, 2016
Finalist in PR